Tag Archive: Advertising

Adidas and Manchester United Under Scrutiny After Releasing Revealing Female Jersey

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It was announced in July 2014 that Manchester United would not be renewing any contract with Nike, with whom they previously had a 13-season contract. Instead MU locked into a sponsorship deal with… Continue reading

Potty-Mouthed Princesses- Love It Or Hate It?

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Pass the swear jar to these little ladies! Everyone is talking about the controversial YouTube video that went viral last week. This video has sparked quite a few different opinions regarding it’s message… Continue reading

Dove: The Beauty Legacy a Mother Leaves Behind

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In their recent short film Legacy, out of Ogilvy Paris, Dove aims to educate mothers on the effects their low physical self-confidence has on their young daughters. In the Legacy video, Dove asked… Continue reading

Backlash with a Black Eye: CoverGirl and the NFL

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CoverGirl is the latest of NFL sponsors facing backlash after TMZ released a video showing Baltimore Raven’s running back, Ray Rice knocking out his then fiancé Janay Palmer in a hotel elevator a… Continue reading

WiLab Loves: Female Tech Execs Pose Without Clothes In Underwear Ad Campaign

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Underwear company Dear Kate enlisted such a group of models for its Ada Collection, named for tech pioneer Ada Lovelace, and immediately the campaign was being discussed through the lens of Silicon Valley’s… Continue reading

Why You Have to Reframe Your “Networking” Mindset

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When you hear the word “networking” a few things might come to mind, and I imagine these associations aren’t positive. You’re probably thinking about words and phrases like: I sound like a saleswoman,… Continue reading

3 Ways to Repurpose Your Business Content

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Technology is evolving at the speed of life and in today’s world entrepreneurs have to stay a step ahead of the game to be truly successful. Today’s article is going to lend you three super… Continue reading

3 Fantastic Ways to Use Periscope to Grow Your Business

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In today’s business, growth relies heavily upon connecting with existing clients and potential customers via the internet and most importantly, social media. There are countless apps and software designed to enhance and improve… Continue reading

There’s Something Called a Passion Planner and You Need To Buy One Now

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What is your favorite way to organize your schedule? Do you use the calendar feature on your smart phone or do you have a traditional planner tucked in your bag? Maybe you just… Continue reading

See the ads nominated for a new award dedicated to busting gender stereotypes

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Take a minute to watch some of the ads nominated for the Cannes Glass Lion, a new award celebrating work that tackles sexism in advertising. To sell stuff, advertising campaigns have historically preyed… Continue reading