WiLab’s Best Practices For Writing Posts

1. How long should it be? 400-800 words is ideal

2. Write compelling but clear headlines: The headline is almost always the first thing readers look at. Make sure it is clear and gives a good idea of what the post is about, while still leaving the reader wanting more.

3. Write in the active voice: Effective online writing is all about getting to the point, and on a line-by-line basis, the most effective way to do that is to use the active voice, which naturally lends a sense of urgency to your writing. The easiest way to do that is to start each sentence with the subject, immediately follow that with a strong, active verb, and then follow that with the direct object. Avoid adverbs: they’re a telling sign that you chose the wrong verb.

4. Online writing is visual: Long, dense paragraphs turn off online readers. Create white space in your copy by keeping paragraphs short and using bulleted lists when appropriate. Use bold text to accent key information and use block or pull quotes to draw readers into the copy.

5. One main idea per sentence: Keep sentences on point. Avoid multiple clauses and phrases, and lots of information stops and commas. Make sure each sentence has one idea, and not much more than that.

6. Minimize words: Every line you write needs to move the story forward. If a sentence doesn’t have a fact, cut it.

Sources: Matthew Fiorentino– Director of Marketing at MustBin, Dave Copeland- ReadWrite.com

7. Network with other Bloggers: Link to other blogs/posts in your work. Follow similar profiles on Twitter/Instagram etc. Post your work to these sites and use hashtags to stay in the conversation with other bloggers.

8. Keep a Positive Attitude: If you make your readers feel inspired and good, they will keep coming back for more. Even if you are writing about something negative, try to put a positive spin on things.

9: Link to Good Sources:Linking to other sources is always a good idea because it backs up your ideas. BUT, make sure that these are reputable sources! It is better to link something from a well-known source rather than a random BlogSpot post.

10.Focus on the Title:The title is so important because most people won’t read something that doesn’t interest them instantly.The title isn’t a place where you want to be too artsy, mysterious, or creative…. Instead of something like “How to Grow Vegetables” say“5 Ways to Cook Healthier More Delicious Vegetables”

11. Include a keyword/Use words that spark interest: use superlatives (best, greatest, etc.) secret, amazing, new, need to know, must have, etc.

12. Make things Easy to Understand: Blogging isn’t a time to test out your fanciest vocabulary. No reader wants to stop scrolling because they have to google the definition of a word.

13.But still be creative with your words:Instead of saying “nice” or “good”, be creative with synonyms. Online Thesauruses are your best friend. Having word variation will make your writing stand out and increase your writing level.

14. A few points on organizing:

Begin with an introductory paragraph.End with a concluding paragraph that sums up your article.Make sure that each point you makes fits into the parameters of your article topic.Even if your article isn’t going to be a “List style”, outline it first as if it were, so that you can make sure everything fits and flows.

15. Include hyperlinks 

It is better to include any links you want to share as hyper-links.

Correct use of link Example:  “Online Thesauruses are your best friend.”
Incorrect use of link Example:  “Online thesauruses are your best friend. Click this following link to access an online thesaurus: http://www.thesaurus.com/

16. Make sure you upload a photo in it’s correct size:

All images must be at least 600 x 315 pixels.

Tips for Interviews:

First do tons of background research on the person you are interviewing. Even things that may seem random can become relevant. Try Google searching their name. Check out their social media, blogs, etc.
Then set up each interview question in two parts. The first part should be sharing a fact about them, and the second should be asking a relevant question.
Make sure that the questions encourage stories, experience, etc…You don’t want yes or no answers.
Make sure that the questions encourage the person to give you more than just your story. Remember, the reader wants to learn something for herself or her own life!
For example (using all of the above tips):
“In your blog, you occasionally post about volunteer work you do at your local animal shelter. How does that experience impact your professional life?”