Author Archive

The Missing Tile Syndrome and How to Conquer It.

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Think of a beautifully hand-painted 300 year old tile ceiling. There are golden flowers blooming, a brick castle with a moat around it, horses grazing nearby. As you’re admiring it, your eyes suddenly… Continue reading

Going for it. Why you should start now, and figure the rest out later.

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I had someone ask me the other day how I knew that Squarespace was the best platform for Boston & Bale’s website. Well the truth is, I don’t. Sure, I had done some… Continue reading

3 Steps to Get Press for your Startup (On a budget)

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It boggles my mind that I still receive templated emails.  Have you ever seen an email that starts like this? ‘Hello Sir/Madam – We are a technology company specializing in products like yours… Continue reading

From A 90’s Lemonade Stand To A Thriving Cookie Business: The Journey Of One Female Entrepreneur

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The year is 1999. My brother comes barreling down the street on a Razor scooter, with a Tupperware container of freshly baked chocolate chip cookies balancing precariously on the handlebars as I’m waving… Continue reading