Potty-Mouthed Princesses- Love It Or Hate It?

Pass the swear jar to these little ladies! Everyone is talking about the controversial YouTube video that went viral last week.

This video has sparked quite a few different opinions regarding it’s message and use of little girls to promote feminism. It is called “Potty Mouthed Princesses” by FCKH8.com. FCKH8 is a for-profit T-shirt company that sells tees with anti-hate and anti-sexism phrases to promote equality. $5 from the t-shirts goes to a women’s rights organization (FCKH8.com)

Potty Mouth

The video starts off sweet and innocent, but then turns into these little princesses swearing like truck drivers. I have to admit it was quite shocking to hear the “f” word and other terms such as “rape” come out of these ladies’ mouths – but is a little kid swearing really more shocking than how we have seen some women today be treated? I think NOT. But, as people started sharing and talking more about this video, it got me thinking – Is FCKH8 being hypocritical by exploiting these children to make profits for their website and t-shirts? Now I am torn with how I feel..

WiLabers, if you haven’t seen it yet, please watch the video. I advise you that it is overloaded with profanity as well as cuteness, but is this the right way to promote feminism?


Yes, a swearing child is quite uncomfortable to watch, but there are a lot of major issues in society that we do need to change and people need to be aware of. This video has told people to LISTEN UP about what women are still facing. It took a bunch of swearing kids to make that happen but it worked!

The “potty-mouth princess” video director, defends why they took such extreme measures to capture people’s attention:

“If we could get people talking about the inequality that girls and women face, if we could get people talking about that without using the ‘F’ word? Oh my god, we would. That would be amazing. That would be wonderful. But we used this simple tactic, this four-letter word, this bad word for a good cause, to draw attention.” (http://www.inquisitr.com/1561006/potty-mouth-princess-video-director-mom-defend-f-bomb-laced-feminist-campaign/)


Some people think FCKH8 does a horrible job at promoting feminism, since it is only a t-shirt company. They believe it exploits girls that are too young to understand what the words mean and say their parents were just pumped they were in a Youtube video regardless of what it was for.

“FCKH8 is not empowering girls or women through this video. Instead, they’re using girls as a means to a commercial end: to raise awareness of sexism to sell their t-shirts” (http://rebeccahains.com/2014/10/22/fckh8s-f-bomb-princess-video-isnt-offensive-its-exploitative/)

Yes, I believe people need to not be shocked by the unequal treatment of women that still occurs, even the uncomfortable stuff to talk about. I do believe however, that maybe this promotion of feminism could have been done in a way that did not put underage children in the spotlight as they spit out swears.



Christine Berardino

I’m an advocate in law enforcement and am passionate about women’s rights advocacy. I received my Bachelor of Arts from the University of New Hampshire in 2011, with a dual major of Psychology and Justice Studies.

Location: Boston, MA
Twitter: @cberardino
Read more about and from Christine: Christine’s WiLab Profile



Originally posted 2014-10-28 08:00:00. Republished by Blog Post Promoter