#WomenDoingWell: Homelessfonts finds art in pleas for help
“Looking for a warm heart, and a warm meal.”
“War veteran, please help.”
We typically shuffle past these messages, trying not to make eye contact. A worn piece of cardboard with Sharpie script scrawled across in hopes that someone will stop and offer help. In Barcelona, it’s going a step further. Take a look:
Homelessfonts is an initiative started by the Arrels Foundation who partners with the agency Cyranos McCann. Inspired by makeshift signs for help. it takes unique handwriting of the city’s homeless and turns it into a digital typography for purchase by individuals or creative agencies and companies. Proceeds from sales of the fonts go to help the foundation’s 1,400 homeless citizens (of the 3,000 total in Barcelona), while raising awareness. It’s simply wonderful work, and you don’t have to be an agency geek like me to agree. Really though, watch the video.
SO HOW CAN WE HELP?
Typographers: lend hours and your skill to turn this art into a product.
Brands/Creatives/Producers: purchase a typeface and bring it to life.
The Rest of Us: share it, or donate.
And thank you, HomelessFonts.
In future posts, we’ll be featuring readers’ favorite causes and notable leading ladies in giving and nonprofit-send us yours at email@example.com with the subject: #WomenDoingWell
ABOUT THE AUTHOR: JAMIE SULLIVAN
Jamie is an account associate at a Boston branding and advertising agency. She has a passion for working with nonprofit organizations-most notably taking the field as both a player and planning committee member of the Alzheimer’s Association’s Blondes Vs. Brunettes flag football program Boston chapter. A New Hampshire native and 2012 UNH alum, Jamie loves traveling, reading, and though it isn’t always enjoyable-running. You can find her exploring Boston’s neighborhoods, and confusing people when she says she’s going to the “barre” after work.Read more about and from the author: Jamie’s WiLab Profile
Originally posted 2014-10-21 08:00:04. Republished by Blog Post Promoter