WiLab Loves: The #IceBucketChallenge
At first glance, the new videos on Facebook of people dumping ice water over their heads seem like they’re just a silly summer activity. But if you’re paying attention, you can see that everyone publicly dumping entire buckets of ice water over their heads are doing so to raise awareness and money for an important cause: Fighting ALS.
In 2012, 29-year-old former Boston College Eagles baseball team captain Pete Frates was diagnosed with Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig’s disease. Just a year later, 30-year-old Pat Quinn, a Yonkers, New York native and graduate of and Iona College was also diagnosed. When Quinn was diagnosed, he turned to Frates for support. The challenge has been used before —even Martha Stewart has participated — but it was Quinn’s idea to take the Ice Bucket Challenge into ALS fundraising territory.
Is it working?
Yes. The videos are helping to raise awareness of the disease first among the Boston College and New York communities, and are now spreading across the country.
The original idea from Quinn for the Win was that anyone who can’t go through with the challenge, should donate $100. But as the support spreads, more and more people are donating anyway to support the causes.
According to research from the national office of the ALS Association, donations over a six day span (July 29-August 6) have increased fourfold from the same time period in 2013. And taken over a three day span from August 4-6 (when the trend really started going viral), donations were up 10 times from one year ago. So there is a tangible impact occurring in the form of donations. Keep the support coming iLab friends!
Here’s how the challenge works:
- Fill a bucket (make it nice and big) with cold water (no cheating)
- Pick up a bag of ice
- Wear a t-shirt showing your support
- Grab a video camera, and mention the cause: Strike Out ALS for Pete Frates or Quinn for the Win for Pat Quinn.
- Publicly challenge a handful of friends
- On camera pour the ice into the bucket, and promptly dump it over your head.
- The most important part, of course, is to put the video on Facebook with the link to donate.
Tara and Katrina Take On The Challenge!
Thanks for Nominating Us Adam & Kate!
And the support continues! Send your video to firstname.lastname@example.org!
Originally posted 2014-08-11 11:38:34. Republished by Blog Post Promoter