Run, Throw, Fight #LikeAGirl
More and more brand advertisers have been taking a stand for women. They may not have been the first to do it but Always is the latest brand driving conversation around female empowerment and self-esteem. The latest campaign #LikeAGirl has driven massive buzz with over 29MM views since its release on June 26th.
The #LikeAGirl documentary style video demonstrates how negative associations of the phrase “Like a Girl” depict weakness and over exaggerated dramatics. Documentarian Lauren Greenfield partnered with Always to show how these connotations develop with age especially during the delicate time of puberty. The grown participants, both men and women, performed stereotypical exaggerated motions when asked to do things like run, throw, and fight like a girl.
What was truly beautiful was the response of the young girls to those same requests. They ran, threw, and fought with determination and strength. The ad brings attention to how a girl’s confidence plummets during puberty and how as women we can be positive influences against that by refusing to believe that “like a girl” is a bad thing at all.
We’d like to applaud Always and Lauren for their efforts to redefine what it means to be a girl because “Why can’t ‘run like a girl’ also mean ‘win the race?’”
LIKE WHAT ALWAYS DID THERE?
Be sure to check out Pantene’s #ShineStrong campaign featuring empowering videos such as#WhipIt and #Not Sorry from the past year that aim to redefine the negative stereotypes of women in the workplace.
ABOUT THE AUTHOR
Meghan McVeigh is a campaign strategist at Visible Measures who loves all things advertising. She received her BSBA from Northeastern University’s D’Amore-McKim School of Business where she fell in love with Boston and its booming startup scene. When she’s not scouring the web for the latest innovating ad campaigns, Meghan enjoys traveling, photography, and brunch.
Location: Boston, MA
Contact Meghan: firstname.lastname@example.org
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Originally posted 2014-07-09 13:00:27. Republished by Blog Post Promoter