Why Starting a Podcast or Periscope Would Be Great for Your Company
The power of the internet allows you as a business owner to reach millions, but if the millions know nothing of your company then how will they ever know you exist? Starting a podcast or Periscope account is one of the most lucrative ways in which you can gain a following to be reckoned with. Below find a comparison of the two, so you can decide which is a better fit for your company:
Podcasts are a more personal way to connect with the world. They allow you to directly converse with your audience. There are so many things you can do with podcast such as:
● Talk to experts and leaders in your industry to provide “insider” information to your audience
● Improve the lives of others with helpful tips
● Share through multiple outlets including (but not limited to): SoundCloud, iTunes, and Stitcher
● Connect with the employees within your company. You can offer training, motivational tips for efficiency and productivity, company news, etc, etc.
This option is a total win because people love streaming video. Periscope allows you to not only connect with the masses in real time, but also engage with them as well. With Periscope, you can stream live events such as:
A Peek Behind the Scenes of Your Company
Reach out to your audience and potential customers with podcasts and Periscope and you will discover why these are must haves for any company.
ABOUT THE AUTHOR: RICA ELYSEE
I recently left my career as a Development Executive for a national organization dedicated to educating African American men and their families about prostate cancer. I graduated from the University of Wisconsin-Milwaukee with a Bachelor’s Degree in Political Science and Women Studies. I’ve served as the Development guru implementing the unique strategy of listening to donors at the outset to develop Nurses Care for Haitian Children and the Prescott Area Women’s Shelter. I’m the Co-Founder and CEO of BeautyLynk, Owner of Boston Naturals and Editorial Director for Amour Creole Magazine. I’ve serviced clients such as the International Association for Human Values, Athletic Kids Association in San Diego, and Nurses Care for Haitian Children.