ReThink Software: 15-Year-Old Entrepreneur Creates App to End Cyber-Bullying

Photo from trishaprabhu.com

Photo from trishaprabhu.com

Tech entrepreneur Trisha Prabhu is already changing the world. The 15-year-old innovator is the creator of a scientifically proven and award-winning app called ReThink, an app geared towards stopping cyber-bullying.

In 2013, after hearing about 12-year old Rebecca Sedwick’s suicide due to cyber-bullying, Prabhu set out to find a solution. On her website, Prabhu states that she has “always been fascinated by the inner workings of the brain and how it impacts our lives…[ReThink] stops cyber-bullying at the source before the damage is done.”

Once the software is installed on a computer or smart-phone, it “uses patented context sensitive filtering technology” to determine whether or not a post an adolescent is about to post is offensive. Prabhu told ABC News that the technology is able to “understand the difference between ‘I hate Chicago’s weather,’ and ‘I hate you,’ because those are two different scenarios.”

When the post is about to be posted, ReThink will act as a pop-up, prompting the adolescent to “rethink” what they are about to say. According to research, when alerted by ReThink, the adolescents “change their minds 93% of the time. In this internationally acclaimed study, using ReThink, the overall willingness of the average adolescent to post an offensive message reduced from 71% to 4%.”

Photo from flickr.com

Photo from flickr.com

ReThink’s website points out that other mechanisms to stop social media bullying such as STOP, BLOCK, and TELL, where the victim stops what they’re doing, blocks the bully, and tells their parent is not working. ReThink goes right to the source of the problem and addresses the bullies themselves.

“ReThink provides an important opportunity to adolescents, helping them become good digital citizens.”

Besides developing ReThink, the young entrepreneur has also spoken out against cyber-bullying at TedxTeen talks. She is currently a student at Neuqua Valley High School in Illinois, and hopes to “stop the hate on the Internet and engage adolescents to spread positivity and tolerance around the world.”

Trisha Prabhu’s app is currently available for Android and soon to be available in an iOS version.

ABOUT THE AUTHOR: AMY VAUGHN9d54e19e059511e2a62d1231380fd04a_7

As a Montclair State University graduate with a BA in English, my first love is writing, specifically nonfiction and short stories. International human rights and women’s rights are also strong passions of mine. I hope to someday be able to call myself Chief Editor, human rights advocate, and jewelry designer. I can’t live without Mad Men (er, Netflix), soy chai lattes, or my adorable Wheaten terrier, Pippin. 

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