How to use Fashion to Market Your Startup
If you are new to the entrepreneur world, there are many things you need to make your business successful. From the right location, to the right product, to the right marketing, it can be overwhelming when trying to make you are at the top of your start up game.
Something that you probably don’t think about when considering what you need to make your business successful is your attire. Yes, fashion can play a major role in the early part of your business because it really is all about how people perceive you that can determine if they want to do business with you.
So here are some ways to use fashion to your advantage for your start up.
Wear Your Logo/Slogan/Image
This is a great way to incorporate your style and your fashion sense into promoting your business. It is pretty cost effective to get shirts created and you can put whatever you want on them. Take your name, your logo, image or slogan, put it on a t-shirt or sweater and wear it every where you go. It will be a good conversation piece.
Give Away T-Shirts
Along with wearing your shirts, have a moment in your start up when you give these out. People love t- shirts and nowadays, supporters wear them as a way to express their love for a brand or company. Use the fashion of your business’s name as a stamp of approval from others.
Power Clothing for Meetings
This is so very important. In the world in which we live, people will judge you based on what they see so make sure what they see if the very best you. Invest (not too much money) into getting some essentials that will keep you looking professional and competent.
There are so many ways to use fashion to your advantage even if you are not a fashion based start up. Fashion is such an integral part of our society and is a great idea for you to use as much as you can.
ABOUT THE AUTHOR: RICA ELYSEE
I recently left my career as a Development Executive for a national organization dedicated to educating African American men and their families about prostate cancer. I graduated from the University of Wisconsin-Milwaukee with a Bachelor’s Degree in Political Science and Women Studies. I’ve served as the Development guru implementing the unique strategy of listening to donors at the outset to develop Nurses Care for Haitian Children and the Prescott Area Women’s Shelter. I’m the Co-Founder and CEO of BeautyLynk, Owner of Boston Naturals and Editorial Director for Amour Creole Magazine. I’ve serviced clients such as the International Association for Human Values, Athletic Kids Association in San Diego, and Nurses Care for Haitian Children.