5 Personal Branding Strategies Every Entrepreneur Needs to Know

Photo from huffingtonpost.com

Photo from huffingtonpost.com

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.

When it comes to running a business, your reputation is the most valuable asset you own. It is what people say about you when you’re not around. It is what gives you a competitive advantage, and can help drive business and sales.

And while you might have the bearings of an excellent business plan, the strategic nous and innovative vision, all this is rendered moot if you don’t have a good standing with your customers, employees and potential investors.

Building a good reputation doesn’t happen overnight. It is built one blog at a time, one interview after another, and tweet after tweet.

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WILAB LOVES is a series of articles and blog posts from across the web that Women’s iLab supports. This article was written by Catriona Pollard and published on huffingtonpost.com.