What You Can Learn From the President Joining Twitter
On May 18th, President Barack Obama was given access to the President’s first official Twitter account. As he adorably tweeted, “Hello, Twitter! It’s Barack. Really! After six years they’re finally giving me my own account,” Obama quickly made 2.6 million Twitter followers.
Besides joking around with President Bill Clinton on the timeline, the Obama administration is taking advantage of the amazing marketing tool that Twitter grants its users. By scrolling through only the first month of tweets, Obama engages with the American people and continues to promote his administration.
Promoting an administration is essentially the same as promoting a business—encouraging people to buy and support their product or mission. If we look deeper into what President Obama shares on the timeline, we can gain knowledge of how to properly promote our own brands, companies, and organizations to the same affect.
First, Twitter gives you the platform to show cool projects you or your company is currently working on. The President shared this breathtaking image of the “most crowded place in our galaxy” from a Hubble shot. While this alone is a pretty awesome thing to share, it also shows the American people that the Obama administration is still actively involved in science, space, and technology.
It candidly reassures the American people that the administration is still up-to-date in order to compete with other governments. We can do the same thing with our businesses. Casually including your audience in a cool project allows people to feel like they are in “the know.” It entices your consumer to want to know what the next step is, and tells them the job progressively getting done.
Second, Twitter gives you the stage to show off your or your company’s accomplishments and acknowledge those who took part in the success. Obama did this flawlessly when a simple tweet congratulated the Senate for passing the Freedom Act. The Obama administration simultaneously complimented hard work being done, showed support to a cause that Americans are concerned about, and ensured that he would finalize the entire process.
This tweet is a tweet of promise. It shows their product in the process of shipment with the delivery arriving soon. Congratulate your staff. Show off those accomplishments. And do so directly via your Twitter timeline. That way, your audience, consumer, or whomever you’re aiming at, is confident in your abilities.
Third, Twitter is a great tool to directly connect with your audience or consumer. Duh, we know this. But do we really appreciate it? The Obama administration has also latched onto that as a powerful tool. Obama held a live chat on Twitter about climate control with the hashtag #ActOnClimate. He responded directly to various people tweeting into the chat, and retweeted some as well.
By doing this, the Obama administration sent the message: I care about what you think, I will listen, and I will talk directly to you. It’s truly amazing that the President of the United States can connect in such a way with the American people, like never before in history. And to think that this is only the beginning!
This type of tweet creates a personal relationship between the consumer and seller. Your audience likes to listen, but they will also like to be heard as well. Take the opportunity of direct communication that Twitter offers.
Last, but not least, Twitter can also be fun and light-hearted. The President shows this as well. He jokingly talks basketball with a few people who have tweeted at him, and as previously stated, cleverly joked alongside President Clinton. Show that while you are serious about your brand, you are also “in the know,” and know how to be laid-back. This gives you more personality, and therefore more likability. Thanks, Mr. President!
ABOUT THE AUTHOR: AMY VAUGHN
I am a recent Montclair State University graduate with a BA in English. My first love is writing, specifically nonfiction and short stories. International human rights and women’s rights are also strong passions of mine. I hope to someday be able to call myself an editor, human rights advocate, and jewelry designer. I can’t live without Mad Men (er, Netflix), soy chai lattes, or my adorable Wheaten terrier, Pippin.