Three Ways to Keep Up with Fast Paced Marketing
When you own your own business, there is so much that goes into making sure you stay abreast to the changing trends when it comes to public relations and marketing. There are marketing plans, press releases, promotions, social media and so much more.
No matter where you are in the life of your entrepreneurial endeavor, marketing is an integral part of the business structure. It is important to never dismiss this aspect of having a successful business operation.
To keep you in the know, and to make sure you have your bases covered, here are a few things you can do to keep up with the fast paced marketing world.
Research: DIY Marketing
There is absolutely no way around this. If you are going to be in business and want to be taken seriously, you have to be in the know. And you can’t rely on what you have heard or how you have done things in the past. PR and marketing are ever changing fields and new ideas/practices of what work are created every day. Research these things for yourself if you are taking on the duties of a PR as well as owner. Don’t go off of what you think, go off of what you have researched and analyzed yourself.
Hire a Consultant
This is a step up from doing the work yourself. By getting in contact with someone who knows the ins and outs, they can give you suggestions on what works best for you and then it is up to you to implement those things. This can be a great option for you because you can trust that you are getting professional guidance.
Bring in an Outside Company
Here, the only work you really do is write a check. By hiring a firm or individual to take care of your marketing needs, you can focus solely on getting the products, service, etc. in the hands and faces of consumers. This is definitely the more expensive route, but it is probably the safest.
These are just some things to consider. You are the master of your fate so don’t sit back and wait for things to happen. Make them happen.
ABOUT THE AUTHOR: RICA ELYSEE
I recently left my career as a Development Executive for a national organization dedicated to educating African American men and their families about prostate cancer. I graduated from the University of Wisconsin-Milwaukee with a Bachelor’s Degree in Political Science and Women Studies. I’ve served as the Development guru implementing the unique strategy of listening to donors at the outset to develop Nurses Care for Haitian Children and the Prescott Area Women’s Shelter. I’m the Co-Founder and CEO of BeautyLynk, Owner of Boston Naturals and Editorial Director for Amour Creole Magazine. I’ve serviced clients such as the International Association for Human Values, Athletic Kids Association in San Diego, and Nurses Care for Haitian Children.