Nike Women’s New Ad Campaign Is Full Of ‘I Can’t’

You’re about to be very inspired by the worlds “I can’t.”

Nike’s new “Better For It” ad campaign is all about women finding motivation when that sneaky little voice starts telling them that they can’t do it, and the clip above calls attention to the inner thoughts so many people have while working out: “Oh good, a bunch of models right in front of me,” Why are there so many mirrors?” and, of course, “I can’t.”

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WILAB LOVES is a series of articles and blog posts from across the web that Women’s iLab supports. This article was written by Leigh Weingus and published on on April 13th, 2015.