WiLab Loves: AdCouncil’s “Love Has No Labels” Campaign
Most Americans would probably agree that discriminating against someone on the basis of race, gender, sexuality, age, religion, or disability is wrong. But implicit bias, the subconscious snap judgments we make about other people because of learned prejudices, can sometimes get in the way of our good intentions. Now “Love Has No Labels,” a poignant PSA and campaign from the Ad Council, is challenging us to “open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”
In the video above, real-life couples and pairs of friends were hidden behind a gigantic X-ray screen that was set up on Valentine’s Day in Santa Monica, California. At first the crowd sees skeletons that are kissing, hugging, or high-fiving. It’s only when the skeletons step in front of the screen that the audience realizes they’ve been watching pairs who often face prejudice in our society: LGBT, interracial, or older couples, friends from different faiths, and people who have disabilities.
WILAB LOVES is a series of articles and blog posts from across the web that Women’s iLab supports. This article was written by Liz Dwyer and published on TakePart.com on March 3, 2015.