#WomenDoingWell (and men too): How we put the Super back in Super Bowl

Almost as American as a hot dog on the 4th of July, we’re still feeling the excitement from Super Bowl Sunday. An excuse to get in verbal arguments with the TV, endulge in numerous crocks of chili, and of course geek out on the commercials. Needless to say, the NFL has had a lot of controversy this year. But among the ugly, here’s where the Super Bowl gave us the chance to show up in positive way.

AIRING THE FIRST DOMESTIC VIOLENCE PSA

A chillingly common issue that is too often swept under the rug, domestic violence reared its ugly head this season when players Ray Rice and Adrian Peterson were charged in domestic abuse cases. The NFL is still under fire for their methods in handling the scandals, but the move to place this spot among the comedic beer ads and elaborate luxury car commercials while teaming up with nomore.org may be the best decision they’ve made all season. At the very least, America was exposed all at once to the reality of a national issue.

A FRIENDLY WAGER THAT DIDN’T INVOLVE CLAM CHOWDER

Each Super Bowl brings a bet among the AFC and NFC champions’ respective governors-typically involving food pantry donations of their state’s cuisine. This year we had Washington vowing to donate 1,000 cups of Seattle clam chowder, and New England (yes, understood-not a ‘state’ per say) coming in with Boston cream pie and bacon (a winning combination if I do say so myself).

However, a new kind of rivalry formed between actors Chris Pratt (Seahawks fan and “Guardians of the Galaxy” star) and Chris Evans (Patriots fan and face of “Captain America”) via Twitter. The Super Bowl loser has to don the winner’s gear while visiting children’s hospitals in the winning city. With a Pats victory, it was Pratt who would be sporting TB12, but reports (and Twitter) say that the celebs will be visiting hospitals in both Boston and Seattle. ChrisPrattChrisEvans

BETTING AGAINST CHILDHOOD CANCER

Jimmy Kimmel does it again. On last week’s show, he sent show personality Cousin Vinny out to Vegas to place $10,000 in Super Bowl bets. All the winnings went to MaxLove Project, an organization committed to fighting childhood cancer.

ARIZONA KEEPING TRADITION OF GIVING ALIVE

The Super Bowl host city of Phoenix worked with the NFL to issue grants to six Arizona nonprofit organizations. Not to mention there was a little soiree called Big Game, Big Give. It was hosted by Actor Mark Wahlberg and Director Michael Bay, and broke the fundraising goal of $1 million for the Giving Back Fund.

Surely, there’s still issues to be resolved with the league. But we hope you raised a nacho to the good guys and gals on game day. Maybe even added guac.

ABOUT THE AUTHOR: JAMIE SULLIVAN

Jamie SullivanJamie is an account associate at a Boston branding and advertising agency. She has a passion for working with nonprofit organizations-most notably taking the field as both a player and planning committee member of the Alzheimer’s Association’s Blondes Vs. Brunettes flag football program Boston chapter. A New Hampshire native and 2012 UNH alum, Jamie loves traveling, reading, and though it isn’t always enjoyable-running. You can find her exploring Boston’s neighborhoods, and confusing people when she says she’s going to the “barre” after work.
 
Read more about and from the author: Jamie’s WiLab Profile