#WomenDoingWell: This One’s For The Girls
1 in 8 women will be diagnosed with breast cancer in her lifetime. And besides an excuse to don 50 shades of pink for 31 days, Breast Cancer Awareness month (October) is a national event celebrating survivors and striving to find a cure. Keeping in mind there’s a difference between awareness (being in the know) and fundraising (putting some money behind finding that cure), let’s take a quick look at some of the best (yet sometimes criticized) ways to celebrate your girls, and the women (or men) who have survived this disease.
1. THE NFL GETS GIRLY.
It’s no secret that with the recent Ray Rice issues, a large part of the country isn’t too keen on the league. But, due in part to yearly tradition, and targeting female fans to tune in, players will still sport hints of pink on their uniforms.
- The Criticism: Is the league just trying to keep up with appearances and warm women’s hearts? Maybe make a few extra bucks off limited edition team gear? Probably a little bit of both. But in past years, I know I’ve always loved seeing my guys flash a little shade of pastel.
- For the Cause: A Crucial Catch Day. The boys are putting their money where their mouth is.
2. PINKING PRODUCTS-SO WHAT?
It’s the time of year when my germaphobe trait kicks in, so I’ve been having a daily ‘Emergen-C’ pack to fend off coworkers’ coughs. And wouldn’t you know? Pink packaging that states this pink lemonade flavor “Supports Breast Cancer Awareness.” No statement on packaging about % donated though, hmm.
- The Criticism: Watch out for “pinkwashing.” Some companies take advantage of October and slap some pink ribbons on their packaging, claiming they “Support Breast Cancer Awareness.” Sure, I “support” Tom Brady every Sunday, but that doesn’t mean I’m sending him a check. The Better Business Bureau gives the skinny on how to avoid traps here.
- For the Cause: Sorry I doubted you Emergen-C. Looks like my pink packets really are helping out the girls. But still proceed with caution when you reach for something just because it’s got a pop of pink.
3. CHECK YOURSELF. AND STUDY UP.
There are plenty of organizations that inform about warning signs, routine screenings, and how to give a self exam. Time to get smart(er).
- The Criticism: “Giving a self exam is so awkward.”-Not accepted. Excuses are like Ugg Boots on a college campus.
- For the Cause: Besides making pumpkin pies, October’s hottest trends include: Creating an Early Detection Plan, learning how to do a Self Breast Exam, and testing your Breast Cancer IQ.
4. TAKE A WALK, GIVE IF YOU CAN.
Like your best bra, show some support:
Don’t limit yourself ladies, it’s October.
In future posts, we’ll be featuring readers’ favorite causes and notable leading ladies in giving-send us yours at firstname.lastname@example.org with the subject: #WomenDoingWell