Meet Mal & Co: The Sisterpreneurs Behind Goldplaited
One of the best parts of going out for a night on the town is getting ready. Everything is better with a little sparkle whether that be on your dress or on your cheeks. It takes time to get yourself looking fab for a fun night out, and sisters Mal and Co have made this process into a full experience at goldplaited, a hybrid make-up salon and blowout bar in Chicago.
Hailing from Los Angeles, goldplaited founders and sisterpreneurs, Mal and Co have created the ultimate beauty destination, with services like the perfect blowout, an edgy braidhawk, and beauty-enhancing makeup products and services. We sat down with Mal and Co to learn more about their story and how they are changing the beauty salon industry for the better.
BREAKING THE BEAUTY BARRIER
Sisterprenuers Mal & Co have worked tirelessly to break the beauty barrier that surrounds the typical vision of a salon: Walk in, hair styled, walk out. Many people in the salon industry are stuck with mindsets of “this is how salons work,” but goldplaited is changing the game. goldplaited has a great core team who really gets it and wants to be on the forefront of innovation in the beauty industry.
“It all began when we were living in Los Angeles,” says Mal and Co, “We became beauty junkies and in particular loved to try new services – from spa treatments, to hair styles and everything in between. LA is full of amazing beauty innovation and we found ourselves incorporating the services more and more often into our routine. Since we both had an entrepreneurial itch, we decided to select our favorite beauty offerings and bring them all under one roof.”
Taking a chance in a competitive industry, the sisters found that they can rely on the validation from their customers. “Most humans fear change and some might try to discourage you because they have your best interests at heart. Trust the validation you receive from the marketplace demanding your services. “
WHATS NEXT FOR GOLDPLAITED
Branding your business is something that has become wildly important to new business over the past few years. goldplaited agrees, saying that branding is the most important thing on their plate right now.
“Branding is everything to us and beyond owning a business, your personal brand is more important than ever! In this digital age of LinkedIn, Facebook, online dating and more, your image and information is always out there and it’s important to have control over it.” The sisters behind goldplaited think that it is best to put your best foot forward, and sometimes that the first step is into their salon. “In our opinion, every gal should give a lot of thought to what they want to put out into the world both professionally and personally – and we think goldplaited can play a role in that to perfect your outwardly projected image.”
Things are looking bright for goldplaited, with plans of a new Chicago location, and eventually to other cities across the US. We’re looking forward to the future of goldplaited, and we will keep an eye on founders Mal & Co as they continue to push the envelope of the salon industry.
ABOUT THE AUTHOR: KYLIE BRENNAN
Kylie Brennan is from the suburbs of Boston, MA currently residing in Chicago, IL and working for Visible Measures. She graduated with her BSBA in Marketing from Boston University’s School of Management, and went on to join the Client Services team at VMC. She’s excited to join WiLab in inspiring women & innovation while challenging herself in the meantime.
Read More from Kylie: Kylie’s WiLab Profile