With Yo For Inspiration, She Created An App That Curses At People In Other Languages
When Yo, an app that exists only to send people the word “Yo,” garnered $1.5 million in funding and got quite a bit of media attention as a result, Anjulina Desai wondered aloud to her business partner about a similar silly idea.
Frack the app was born, an app allowing people to send curse words to their friends in another language.
“I was a little surprised that something like ‘Yo’ would be that entertaining to people,” Desai said. “As someone who speaks multiple languages, one of the first things people ask you is how to swear.”
After less than a month, Desai and her business partner Alak Deb published Frack to the iTunes app store. Frack lets you send a random swear word in a random language to a friend. That’s it. So Desai was surprised when Frack got more attention from venture capitalists than Looptivity, an app she and Deb have spent more than two years developing. Looptivity lets people have their favorite organizations and events in one app, allowing for easier, less cluttered planning and coordination among friends. It’s a tangible effort by a team of people to make people’s lives easier.
“More people were excited about Frack than Looptivity,” Desai said. “We’ve had a few people approach us about using that format for more business-type things.”
Desai and Deb aren’t done with Frack, either. She wants the next version to include a sound file with the word so people actually know how to say the word, and maybe after that going as far to include phrases and background as to why a word or phrase is considered rude.
There is one audience Desai hopes the app doesn’t reach.
“I have two kids here in S.F. and I hope they never find out I built this app.”